Owning an AMG is about more than just driving a Mercedes. It is about performance, character, and enjoying something that feels special every time you turn the key. If you are an AMG owner in Southampton, you already know your car deserves the right care. That is why more and more owners are choosing independent specialists instead of sticking with a main dealer.
At Project-AMG, we speak to Southampton drivers every week who want expert care without the impersonal feel or uncertainty that often comes with larger dealer networks. They want honesty, experience, and a team that genuinely understands AMG vehicles.
Welcome to Project-AMG
Welcome to Project-AMG, your trusted Mercedes specialists based in Wimborne. With over 25 years of combined industry experience, we offer professional Mercedes servicing for all models, including AMG, Smart, and Maybach.
Our founder, Adam Franks, brings nearly two decades of hands-on experience as an automotive technician. That experience underpins everything we do. We are not generalists. Mercedes vehicles are our focus, and AMG models are a big part of our day-to-day work.
AMG Vehicles Need Specialist Knowledge
AMG cars are engineered to deliver high performance, and that means their servicing needs are very specific. From powerful engines and advanced electronics to performance braking and suspension systems, these cars demand specialist understanding.
As independent Mercedes specialists, we work on AMG models regularly. We know what to look for, what tends to wear over time, and how to keep these cars running smoothly. Whether it is routine servicing, fault diagnosis, or performance-related work, we approach every job with care and attention to detail.
A More Personal Way of Looking After Your Car
One of the biggest reasons Southampton AMG owners choose an independent specialist is the personal service. At Project-AMG, you are not just another job number.
We take the time to talk through your vehicle, how you use it, and what your expectations are. If your AMG is a daily driver, our advice may differ from someone who only drives theirs at weekends. We believe servicing should be tailored to the car and the owner, not forced into a fixed template.
Honest Advice and Transparent Pricing
We believe trust starts with clear communication. At our Mercedes service centre, you will always be informed about any costs before work begins.
There are no unexpected charges and no work carried out without your approval. If we find something that needs attention, we will explain it clearly and talk through your options. You stay in control of every decision, and nothing moves forward without your consent.
For many Southampton AMG owners, this transparency is a refreshing change and a major reason they choose to return.
Why Southampton Owners Travel to Wimborne
While we are based in Wimborne, we regularly welcome customers from Southampton, Hampshire, Dorset, and Wiltshire. Many owners tell us that the short journey is worth it for specialist care they can rely on.
An AMG is a significant investment, and choosing the right people to maintain it is important. Knowing your car is being worked on by Mercedes specialists who genuinely care brings real peace of mind.
Dealer-Level Equipment Without the Dealer Experience
Choosing an independent specialist does not mean compromising on quality. At Project-AMG, we use advanced diagnostics and genuine Mercedes parts to ensure every job meets the highest standards.
Our equipment allows us to accurately diagnose issues and carry out work with precision. Combined with our hands-on experience, this means your AMG receives the level of care it deserves, without the rushed or impersonal feel often associated with main dealers.
Better Value Without Cutting Corners
Another reason Southampton AMG owners choose independent specialists is value. Independent servicing often offers a more cost-effective alternative while maintaining the same high standards.
You are paying for expertise, time, and attention, rather than large overheads or unnecessary add-ons. Our focus is always on what your car actually needs, not what looks good on a checklist.
A Friendly Team You Can Trust
At Project-AMG, we pride ourselves on being professional, approachable, and easy to talk to. We want you to feel confident leaving your car with us and comfortable asking questions at any stage.
We combine professionalism, reliability, and a friendly approach to deliver the exceptional care your Mercedes deserves. Our goal is to build long-term relationships with our customers, not just complete one-off jobs.
Book Your AMG Service with Project-AMG
If you are a Southampton AMG owner looking for an independent Mercedes specialist you can trust, we would love to help. Whether you need routine servicing, diagnostics, or expert advice, Project-AMG is here to keep your AMG performing exactly as it should.
Get in touch with us today to book your Mercedes service or to discuss how we can look after your car properly.
